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Digital Storymakers advances in Carolina Challenege »

screenshot of a slide in our presentation

Slide about digital story "fragmentation"

We were very excited to learn this morning that the Digital Storymakers team has advanced to the semi-finals round of the Carolina Challenge business plan competition!

Peter and I thought the pitch went very well. Probably one of the most significant criticisms we got last night was that our discussion of the technology involved was a little too complicated for the average lay-person to follow. I thought we had done a good job of making it more accessible, so we’ll definitely have to spend some time thinking about how to really make the concept clear.

We also hope to have some survey data from Sylvia’s community needs assessment to include in the next round’s pitch (we get 2 more minutes – 8 minutes for the pitch and 8 minutes for questions from the judges).

Here is the slideshow we used last night (with animations!). Feedback is most welcome.

Good luck to all the teams that made it through!

Slides from “Curate Me: Stewardship of Personal Digital Archives” »

Earlier this year, I was honored to be invited to present the work of this project at the 2011 DigCCurr Public Symposium, titled Curate Me: Stewardship of Personal Digital Archives. Although sadly, the lapel mic battery decided to die shortly before I went on and we were unable to record the presentation, my slides are now available here.

As for me, I was most humbled to be sharing the stage with luminaries like Cathy Marshall, whose work is some of the most formative for my thinking that I’ve encountered during my time at SILS. An unexpected pleasure was meeting archiving guru Jeff Ubois and discussing the idea for this project with him.

More information about the symposium can be found here: http://www.ils.unc.edu/digccurr/symposium2011.html

Carolina Challenge elevator pitch prep session »

Standing room only in McColl room 3650 for this first Carolina Challenge prep session. Professor Vernon’s slides are here. What follows are some of the highlights.

Introduction by Rally Killian, CEO of Carolina Challenge, Fitch Carrere, President of Carolina Challenge

Why participate? Top prize is $15k. Feedback from professional judges. Good to take risks in an educational setting. Good networking opportunity to schmooze with judges, trade business cards.

Success story: Nourish International. New Media Campaigns – web design shop, content management system.

Patrick Vernon, Clinical Assistant Professor.

90 intent-to-compete applications, though that’s not always an indicator of participation. 46 commercial teams. 23 social. 11 scientific. 10 not sure.

One goal tonight is “come-togetherness.” Free pizza later at Laudermilk (sp?)

Logistics:

Pitch Round February 8-9, 5:30-8:30. Online submission. 6m pitch, 8m Q&A (coaching). 12 teams per track advance.

Semi-Finals. March 15-16 5:30-8. Need full business plan. 8m for pitch, 8m for Q&A. 6 teams advance.

Track Finals. March 26 1-3pm. Business Plan. 10m pitch, 10m Q and A. 1 winner per track plus 1 wild card team.

Final Four March 26. 4-5:30pm. 10m pitch. 5m Q&A. Awarkds: 15k. 10. 7.5k. 5k.

Even winners start off with rough pitches. Consider joining organizational team if you don’t move forward, also a good learning experience.

Entrepreneurship. What do you do with great ideas? That’s a big piece of it, especially at the begining, come in with your passionate. But to be an entrepreneur you have to find out what kind of value your idea can create. Vernon’s definition: Taking good ideas, assessing the value they could create, and building an organization to distribute that value.

Should you start a company? Balance ‘opportunity’ and ‘risk’ to make yes/no decisions. Questions for your venture:

1.How do I make the world a better place?
2.How big could this get?
3.What’s in it for me?
4.Why me?
5.How do we prevent copycats?
6.Can this thing make money?
7.How bad do they want it?

    Elevator pitch Suggested Outline:

    1.Value Proposition
    2.Market Potential
    3.Return
    4.Team
    5.Competitive Advantage
    6.Business Model
    7.Customer Pain

    Online Submission: 6m PPT. 8m Q&A. If you have an Exec. Summary, bring 8-10 copies to make sure everyone gets one. Not required, but perhaps a way to impress judges. Questions from judges are for coaching, feedback.

    If you’re finding it hard to boil down your idea to 5-10 words, you need to practice on everyone else first. Judges will be scanning online submission during your pitch, not before. They want interaction with the judges.

    Key insight: Where’s this coming from? Is there a story? What’s the background? Don’t have to have an amazing story, but it doesn’t hurt.

    Problem solved: It’s not just cooler toilet paper, what problem does the TP solve?! Entrepreneurship is about building teams.

    Competitors: You WILL have competitors. The wrong answer is “we have no competition.” Competition may be indirect. People are getting by without your product.

    Customers: Who needs this? Who might have your problem? Bonus points if you’ve talked to potential customers already. Don’t just Google It. Talk to people and see if they want your idea.

    Progress: Don’t need the Nobel Prize

    Risks. Again, talk to people.

    Size: Are you Bill Gates or the Director of the Arts Center in Carrboro? Larger one wins out if all things were equal – but all things aren’t equal! It’s more like pizzas and peanuts. A delicious peanut is better than a crappy pizza. Can start small and figure out how to grow. Test with little risk and then grow it out.

    Help From? Put classes, professors, coaches. Don’t give exhaustive list, but everyone that’s substantive.

    Video tape yourself!! During the presentation, let the charismatic person take the limelight, but it’s helpful if everyone chips in some way.

    Be prepared to split the prize money, but this is not about creating equity investors. This is an academic exercise. Have a team meeting to talk about how to split money – by effort?

    The judging isn’t flawed, the world is flawed! Subjectivity by judges is inevitable.

    Rooms: If you want the most out of this experience, choose group room (not “private room”). No competitive downside. You have to stay from 6-8. You’d be amazed how learn by seeing other people pitch. In group rooms, other teams do not get to ask questions.

    Judging criteria: Venture concept = 50%. Presentation = 50%. Judges aren’t experts necessarily, or examples of core customers. Don’t argue during the presentation! Exhibit confidence in the way your team mates answer questions. Have at least 2 people standing there at every round.

    Bring the PPT with you to pitch.

    Presentation by Blinkness. Winning team presentation. BlinkCoupons.com “It just works” Showing platform instead of talking about it. Students save money. Businesses get new customers, delivered. Partnering with newspapers on each campus. Split revenue with newspapers. Financial model: $600 x 80 local biz. split with newspapers x 180 campuses. Experience with web design. Competitive advantage. First milestone with DTH in January 2010. Now in 3 campuses. DTH is active, widget on main page. Growth strategy to 30 collegiate newspapers. Revenue projection. What to do with money won from Carolina Challenge, go back into business. founders at blinkcoupons.com.

    Local social network sites as niche businesses »

    Book cover for The Curse of the Mogul

    Click-through sales raise money for the Carolina Digital Story Lab

    In the chapter “All (Profitable) Media Is Local: Newspapers, Theaters, and Communications” in their book The curse of the mogul: what’s wrong with the world’s leading media companies, Knee, Greenwald, and Seave try to make the case that the economies of scale that come with international and global operations don’t add up to strong margins for media companies. “Intensely local media businesses,” they say, “are inherently more likely to develop and sustain competitive advantage.”

    For most of the chapter, their argument revolves around “old school” telecommunication or entertainment companies. Businesses that serve smaller regions, they say, can better control costs related to the wires that go in and out of your house, the repair folks that repair those wires, leases with commercial realtors, and local vendors.  In these cases, bigger market share gets you more revenue for the same fixed costs your competitors would pay. Which is all very nice, but does it hold for web-based businesses, a space that we think of as almost inherently global?

    To address this, Knee et al.  say that the concept of “local” also applies to “psychographic” and demographic spaces as well. In that sense, they claim that Dice is a “local” or niche version of an online job board, which they compare to the multinational Monster. By focusing exclusively on the technology sector, Dice is able to better serve its core audience. I’m not quite sure I buy the semantic leap from physically local to “psychographically” local (seems like they’re just talking about finding a vertical market), but what they describe as a “clever niche business” definitely seems relevant to the Digital Storymakers vision:

    A clever niche business works hard to keep community members coming back for regular updates (reinforcing habit), integrates its tools and information into users’ daily work flow (increasing switching costs), and amasses a compelling collection of information and services (amplifying the cost of searching for a satisfactory alternative).

    How might an “intensely local” social network site do these kinds of things in a way that Facebook couldn’t?

    ESOPI-21 Seminar 2011 live blog: The Curation of Social Media as a Public Asset »

    That’s going to have to be it for me! If anyone from UNC wants to upload their notes from the last two presentations, get in touch!

    Congrats to the organizers of Seminar 2011: The Curation of Social Media as a Public Asset from the IMLS-funded project “Educating Stewards of Public Information in the 21st Century.”

    Lee Ann Potter, National Archives and Records Administration

    1:57 .org domain rather than .gov cause three years ago .gov couldn’t use cookies. that’s changed now, but DocsTeach started back then. Foundation for archives raised “serious money” for the site, done by Second Story.

    1:52 The projects created by users “do not have permanent archival value.” Focus is on primary source documents.

    1:50 Me: I’m wondering what it would take to create a similar project for the historical and personal documents of Orange County.

    1:40 involves 4k out of billions of documents at NARA. Seven tools based on cognitive behaviors. Not just documents, but an ability for users to create.

    1:37 More than 1700 activities created since launch. “A new online tool for teaching with documents”

    http://www.archives.gov/careers/employees/lee-ann.html

    Place in cyberspace. DocsTeach: Where Social Media, Public Assets, and Institutional Objectives Meet: http://docsteach.org/

    Martha Anderson, Library of Congress

    http://www.digitalpreservation.gov/

    1:34 Two takes on LOC involvement: on one hand, people won’t share as much cause it’s going to be archived VS why are you favoring Twitter over other social media? Finishes up.

    1:32 LOC copyright office says 140 characters is not enough to claim intellectual property! Someone wrote in all caps claiming their life work was done through Twitter! Concern is noted, but does not seem to be a “high degree of claim” on intellectual property. me: that seems off to me. it’s valuable as a communication platform, why not IP?

    1:29 Twitter wanted LOC to delete Tweets – LOC doesn’t delete things! Twitter sends delete notices, and LOC will make it unavailable. Having to work out compromise and strategy right now for things like slander in Tweets.

    1:22 Nothing is forever, we’ll collect tweets for as long as it works! Will be several months before service is available.

    1:21 May partner with Internet Archive or link shorteners to have ways to collect context about where short links link to, but won’t be part of harvesting service.

    1:20 Access ideas for collection: first priority is for researchers. Will be organized by times/days. Machine to machine access will come first for the researcher community. 1st researcher is from NIST. Hope to start more partnerships. No plans to recreate the twitter interface.

    1:17 Tweets are part of the historical record. But we don’t know if Twitter will be around in 5 years, but the record of the communication space in this point in time will endure.

    1:16 Twitter can give you an idea of what’s valuable and what needs to be collected. Every curator’s dream: tweets are already “tagged” with metadata! Just discovered a better Twitter hasghtag for this event: #socmedpub

    1:13 %50 of twitter users in congress in September 2009 were republicans vs 31% democrats. 27% were tweets about geolocative activities. 5% were about “official business”

    1:10 @h0d3r tweets: following personal tweets. the personal tweets augmented the story presented by the media of a political dissident.

    1:07 big categories of inquiries re: twitter data: status is almost half. also big: social science, personal. me: commercial and privacy inquiries surprisingly small slice of pie.

    1:06 How will people want to use this archive? Biggest question: Is it ready? No! Only yesterday got first data back from partner company.

    1:05 LOC was not prepared for response to announcement about archiving tweets. Thousands of news articles

    1:02 Says my fave StoryCorps is often depressing! http://storycorps.org/

    Didn’t know that LOC guy had announced archiving Tweets! PR scramble. Twitter announcement has 120k hits vs next most popular blog post at 40k!

    21st-Century Broadsides: Twitter as a Corpus for Artistic, Historical, and Scientific Inquiry up next at 1 pm.

    Javier Velasco-Martin

    11:24 People tend not to self-disclose about family on Twitter, but lots about politics. Health SD is fairly even across blogs, Facebook, Twitter.

    11:02 When people use computers, they tend to disclose more than in other their paper counterparts. Joinson, 2004

    http://www.unc.edu/~jvelasco/ Javier Velasco-Martin

    Presenting Intimate Disclosures in Public. Survey study: disclosure behavior in social media. issues in managing social media.

    Focusing on early adopters.

    I have to miss some of this talk to go help some pit-sitting Labbies! My student group wants to hear your story, come talk to us: http://www.uncstorylab.org/2011/01/come-see-us-in-the-pit-today/

    Anne Klinefelter

    Ken Thibodeau question: consumer needs better way to threaten litigation. Is that changing? Anne: Privacy law is like an old hammock with gaping holes. Most laws written in the 70s. We need a new model. End of presentation.

    10:51 Some privacy polices have been found to be void. Can’t change things at any time – that’s not a contract. If you change your privacy settings, the user’s “terms of use” might have changed. Letting go of privacy is funding innovation. Facebook is free cause they get your information. The privacy policies are “all we’ve got” but they are of dubious value. Not strong contracts for the authors of the policies, e.g. the corporations.

    10:45 Current use of privacy policies may be a failed solution. People don’t opt out because nobody reads. Doesn’t mean they really want their data shared. Puts burden on consumer.

    10:41 Cultural regional differences in texting can be determined through data mining.

    Privacy can be trumped: “National security: do you want to die, or do you want to be private?” Laughs from audience.

    10:40 Danielle Citron’s one-way mirror: make sure Facebook isn’t spying on you and collection more information than you think!

    10:34 Is social media use by govt a public record subject to FOIA laws? Definition of public records in NC. NC General Statute 132-1. This is an evolving area.

    10:32 Does the social media contain info that itself triggers privacy law? Yes, sensitive info like SSNs and health info. Want to automatically redact this stuff, but has not been very successful. At PACER http://www.pacer.gov/

    This is the bleeding edge of law which is always behind the curve on respecting cultural info.

    10:29 More on Anne, Director of the Law Library and Associate Professor of Law: Anne Klinefelterhttp://www.law.unc.edu/faculty/directory/klinefelteranne/

    Most studies show that people don’t read privacy policies. “They respect my privacy because they sent me a privacy polilcy” ! The economic cost of not reading is huge.

    10:27 If you are thinking about archiving social media, was it shared with an understanding that it was public? That it would be archived? E.g. doctor visit data.

    10:24 She’s all about access…and all about privacy! Hard for leaders to balance these interests.

    10:20

    Ah, don’t worry folks, my calendar is located! Ever loose all your internet passwords in Chapel Hill somewhere? THAT is scary.
    Anne Klinefelter – Public Information, Social Networking, and Privacy is up next

    Ken Thibodeau

    9:52

    Quality of crowd-sourced annotation to records is a concern. Label it “additional unverified information.” Let the buyer beware.

    Kenneth Thibodeau is finishing up. More on Ken: http://blogs.archives.gov/online-public-access/?p=3986

    9:43

    Lucky if you can catch 10% of the records generated through social media. What is the difference that social media makes in your business, and how do you capture the records that are relevant to those difference. Try to focus on capturing those records.

    9:40

    If you don’t know where to start, go to a professional records manager with a technological background or a consultant. Records are corporate information assets.

    9:31

    Suggests asking for input on major programmatic issues via social media. Me: This is more difficult for smaller institutions who don’t have the follower numbers. Dangerous to assume that social media will automatically get people to engage with you.

    9:27

    Strategic & Transformative Impact: Woah cool, custom Lego nick-nacks that the customer designs at the Lego site! You can even brand your box. Replacing work that used to be done by the marketing department.

    http://designbyme.lego.com/en-us/Default.aspx?icmp=COCreateShareSpotlightUSDBM

    9:25

    Tactical Advantage. Pretty click maps: what kind of mouse movements lead to a sale? Data visualization of social media promotion.

    9:21

    By the way, if anyone with a UNC onyen wants to help with this, email me at nutt at unc.edu!

    9:17

    Ken Thibodeau up now, who used to work with the National Archives and Records Administration.  Talking about last study with NARA looking at social media and record management. Where are the records with social media? Too many to keep up with!

    9:09

    A bit late, I lost my calendar sometime and have been running around trying to find it! Grh. APB for a lonely pocket-sized black moleskine.

    Here’s the conference link: http://ils.unc.edu/esopi21/seminar11.html

    SILS Dean Gary Marchionini is giving introduction…introduction to ESOPI fellows.

    Twitterers: hashtag #esopi21 ?

    Business Across Borders Summit: On the Ground in Emerging Economies »

    An event from the Kenan Institute. $15 early-bird registration before January 28th.

    Whether you are planning a career or venture overseas, or will be based in America, an understanding of the ins and outs of business in the developing world is an invaluable asset. Business Across Borders Summit: On the Ground in Emerging Economies offers participants the opportunity to glean best practices and lessons learned from business leaders with direct experience in developing regions.

    For complete schedule and event information, please visit: http://www.kenaninstitute.unc.edu/ontheground

    Microfranchising in Emerging Markets: Innovation in Practice and Research »

    February 3rd – 4th, 2011

    UNC Center for International Business, Education and Research

    Societies across the globe are facing overpopulation, climate change, food crises, increases in energy costs, and a lack of health care. While these issues present extremely complex problems, the need for innovative and sustainable approaches presents an opportunity for entrepreneurship and new business creation.

    The Microfranchising: Innovation in Practice and Research program is the first in a new series of annual Interdisciplinary Symposia on Sustainability & Innovation in Global Contexts. The symposia are designed to raise awareness in the UNC and larger community about significant sustainability issues the world faces and to present innovative approaches to solve those challenges.

    Future topics include:

    • Natural Resources: Challenges & Opportunities
    • Climate Change & Energy
    • Sustainabilty & Innovative Health Care

    The program is co-hosted by five of UNC’s Title VI centers, the Institute for the Environment, and the Center for Sustainable Enterprise.

    Co-Sponsors

    UNC Center for International Business Education & Research (UNC CIBER)
    African Studies Center
    Institute for the Environment
    Center for European Studies
    Center for Slavic, Eurasian, and East European Studies
    Center for Sustainable Enterprise
    Institute for the Study of the Americas

    Measuring Return on Investment in Public Libraries »

    A new study from the Charlotte Mecklenburg Library and the UNC Charlotte Urban Institute attempts to estimate the value of public libraries to Mecklenburg County residents.

    locations of libraries in the Charlotte Mecklenburg library systemAt first glance, this appears to be a very promising study. A likely business model for Digital Storymakers would involve a partnership with a public library. A lot of the services such a social network site would provide are very library- or archive-like, i.e. hard to put a dollar amount on. So it was pretty exciting to read that “For every $1.00 invested in the Charlotte Mecklenburg Library from all sources, the community receives between $3.15 and $4.57 in direct benefits.”

    However, I was disappointed to learn that the study did not survey a random sample of Mecklenburg residents, but instead was an online survey of library users. This immediately calls into question the value of such findings as “an overwhelming majority of respondents view the library as an important educational resource (95.6 percent).” The only real question this begs is, “Why wasn’t it 100%?” I haven’t read the full report yet, but it will be interesting to see how they came up with a %400 ROI.

    International Council on Archives CFP »

    From http://www.ica.org/1344/news-events/have-your-first-project-supported-by-ica.html. “Develop themselves in an unusual way.” Perfect!

    Have your [first] project supported by ICA!

    Date Added:5 January 2011

    You are a young professional (up to 32) member of ICA or willing to join ICA, or you recently started in the profession (up to 3 years activity).

    In the framework of its “Young and New Professionals programme”, the Programme Commission (PCOM) organizes a special call for projects. PCOM will make a single award of up to 5000 euros to the applicant whose proposal best meets PCOM’s criteria for project funding. The result of the project will be published and/or disseminated by ICA.

    The Young and New professionals programme provides young and/or new archivists around the world with the unique chance to express their commitment within ICA and with opportunities to develop themselves in an unusual way.

    Media Sales with a Personal Touch: Pogomix.net »

    A common practice in the business world is to identify businesses that are comparable to yours (“comps”) in order to help explain your idea. This is especially helpful for Digital Storymakers, an idea for which there are few models and which is difficult to boil down to anything less than a “staircase pitch.” When I explain Digital Storymakers to strangers, I usually say something like “imagine YouTube with a community center attached” or “kind of like if you owned Facebook.”

    pogo logo

    pogo logo

    A site that I’ve been drawing some inspiration from lately is Pogomix.net. Pogo is the alias of “VJ and producer” Nick Bertke from Australia. Pogo has been on the scene for a little while, but I was recently reminded of him when I found this remix of his remix of the animated film Up.

    What I’d really like to emulate on a community scale is the self-reflexive tone of Pogomix.net. What Pogo does with music and video is technically very sophisticated. Rather than keeping you in the dark about his production methods, he draws you into his digital products by telling you what’s happening behind the scenes.

    YouTube Preview Image

    The video Gardyn is pretty great piece of nonlinear story impressionism in its own right, but I feel like it’s even better accompanied by this explanatory blog post from Pogo.

    The bottom line in all this is that I was so impressed with the enthusiasm and honesty and openness on Pogo’s blog that I voluntarily paid about $6 for a bunch of his tracks that I could have listened to for free on his YouTube channel, only paid a penny apiece for, or downloaded for free through more nefarious means. When I considered what price I would pay for Pogo’s work, I felt compelled to pay more than the minimum simply because of the goodwill he had engendered through his blog.

    There’s a lot more we could do to encourage local digital economies by revealing the stories of the people that are producing digital media and why making media is important to them. If done on a larger scale, the kind of “encouraged altruism” I experienced today with Pogomix.net could be a driving factor in community economic development through digital storymaking.